The foundation of SEO: link building strategy

Online marketing
The foundation of SEO: link building strategy
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Search engine optimization has evolved over the past decade, but one fundamental technique has remained the same: link building. Whether you’re an expert in this field or new to digital marketing, it’s important to know why links are so crucial to any website’s success and how they help your brand rank in search engines like Google and Bing. This guide will explain everything you need to know about link building, from the various types of links to the strategies that can help you build more links and ultimately win the search engine war.

Links are a vote of confidence. They show that other websites think your content is valuable and worth linking to. Google uses links as a ranking factor, so the more high-quality links you have pointing to your website, the higher your site will rank in search results. Link building is the process of acquiring backlinks from other websites to your own. This is done in order to improve your website’s search engine ranking and visibility.

There are many types of links that can be beneficial to your website and your SEO strategy. The first division concerns internal and external links. Internal links are created within your own website, while external links come from other websites. Both types of links are important for a well-rounded strategy.

In turn, external links can be divided into: dofollow, nofollow, sponsored and UGC. Dofollow links are the most valuable because they pass along link juice, which helps improve a website’s ranking. Nofollow links do not pass along link juice, but they can still be valuable because they can help improve click-through rates. Sponsored links refer to advertisements placed on another site in order to drive traffic back to your site. UGC, or user generated content, refers to any type of content created by someone outside of an organization.

Every link building company will say that the quality is much more important than quantity. Well, Google has an answer for that too. According to their guidelines, the number of backlinks required for a site’s ranking will vary depending on the topic and quality of the site it points back to. Some sites can get by with just one or two external links from high-quality sites, while others may require several dozen.

Visibility and credibility – these are your goals. The process of acquiring links is long, and you need to wait at least a few months for its effects. Agencies SEO in New Zealand can help you with this, it will take care of high-quality backlinks and you will focus on your content.

To get valuable backlinks, start by creating great content that other people will want to link to. Then, reach out to other websites and bloggers in your industry and let them know about your content. Finally, make sure your website is easy to link to by optimizing your permalinks and using HTML anchor tags. Also make sure the links on your site are nofollow if you don’t want others to be able to pass link juice from their sites to yours. There are many ways to build links, but some of the most effective include guest posting, social media, forums and discussion boards, and press releases.

Let’s take a closer look at what counts as a good number and why it matters. A good number is typically considered to be one backlink per month on average for each page that ranks well on Google. For example, if your site has ten pages that rank well in Google, you should have ten unique backlinks coming into your site each month. However, there’s no exact number when it comes to link building. There are several factors that play into how many links you need to rank well in Google:

  • thematic matching,
  • Domain Authority (the age of the domain, the number and quality of links are assessed),
  • naturalness (the link should connect smoothly with the text and not interfere with its reception),
  • location (the more visible the link, the higher its quality),
  • content length,
  • link attributes and tags.

In conclusion

Link building is an essential part of any solid optimization and positioning strategy. By increasing the number and quality of links pointing to your site, you can improve your search engine rankings and drive more traffic to your site. When considering link building as a key component of your online marketing strategy, always remember that quality trumps quantity. To keep from diluting the value of your link-building efforts, make sure to diversify the type of sites linking back to yours so that no one site can dominate your efforts in either volume or relevance.

Main photo: Zan/unsplash.com

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