Online marketing

Many steps, one goal – the definition of positioning

Published

2 years ago

April 28, 2022

You need about 4 min. to read this post

More and more people in the e-commerce market are aware of the important role of positioning in the modern world. This process, divided into many stages and steps, is aimed at increasing the popularity of a given website in the Google search engine. Popularity of this phenomenon at marketing is well-visible. All around the Net we see banners encouraging us to try WordPress SEO Optimization, to check the latest UX capabilities during UX audit or to feel the difference with cooperation with Arlington SEO Expert… Yeah, it’s all about the marketing.

For this to happen, however, you must meet all the big and small requirements of Google’s algorithm, which calculates the position of the site in the SERP (Search Engine Results Page) based on even the smallest details. In this way, an internet user typing key phrases, for example “computer games” receives only results consistent with his query. How does it happen?

Does positioning affect every website?

Basically positioning with WordPress SEO optimization has one goal – to increase the position of the site in Google, regardless of its range, size or history. However, the competitiveness of keyword phrases is important and some of them cannot be positioned well. Why? Because in particularly popular categories, such as clothing, automotive or electronics, it is very difficult to break through with your key phrases, as the highest positions are occupied by the largest corporations, which spend most of their income on SEO activities. The question is – do I need someone like Arlington SEO Expert, to take care of my SEO? Yes, and no. You see, an experienced freelancer might be good enough to remove code mistakes at Your site, and make routine check-ups. But one person can not handle code tasks, positioning, and marketing at the same time… Sorry Arlington SEO Expert, You are cool dude, but it’s just too much…

The most important aspects of positioning

Positioning of WordPress SEO optimization and other engines is always similar. Positioners and developers together conduct a detailed and precise SEO or UX audit at the very beginning, which serves to check the current state of the site for further actions. As a rule, this activity is required by most interactive agencies, because it is impossible to plan the strategy and further actions https://www.icea-group.com/ux-audit/.

The next stage is more complicated. It is divided into on-site and off-site activities. On-site optimization consists in carrying out all actions directly on the selected website. This includes modifying the source code, saturating existing texts with appropriate key phrases or creating new ones, and making changes to the header hierarchy. The theme and other visual aspects will also be changed. Customers visiting the chosen website should easily find their way there and search for an interesting product or text, as SEO tests have proven for many years. Okay, but for what reason we mentioned WordPress SEO optimization already 2 times? Because it would be a misunderstanding to not suggest probably the most accessible CMS available on the market. Believe us or not, WordPress makes all of these actions much easier…

SEO actions can be astonishing in their complexity

All the stages that are necessary during positioning are of great importance when it comes to effectiveness. This is the only way to avoid standard negligence and mistakes, which are usually made unknowingly. Moreover, Google very often changes the effectiveness of particular actions and their influence on the result in the SERP, that is why it is so important to be up-to-date with the news, but not only, just as it may be thought, because we need to point out nowadays to the beginners, how important is the UX, and why attending UX audit is now more affordable than SEO itself. Visit a website You like, and ask Yourself – why this URL is such a comfortable place to surf at? That’s because of UX…

Main image: Diggity Marketing/unsplash.com

Online marketing

Elevate Your Projects with Stunning 3D Assets

For all of you who are designing a website, creating an advertisement, or developing a video game, integrating high-quality 3D assets can take your projects to new heights.

Published

6 months ago

June 15, 2023

Dominic Lyon

For all of you who are designing a website, creating an advertisement, or developing a video game, integrating high-quality 3D assets can take your projects to new heights. In this article, we will explore the power of 3D assets and how they can enhance the visual appeal and engagement of your creative endeavors.

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Online marketing

Exploring Kiwanis Marketing: A Powerful Supplement to Training

Kiwanis marketing, derived from the Kiwanis International service organization, focuses on building strong connections within local communities while promoting businesses and their respective values.

Published

6 months ago

May 30, 2023

Dominic Lyon

Kiwanis marketing, derived from the Kiwanis International service organization, focuses on building strong connections within local communities while promoting businesses and their respective values. By harnessing the power of community engagement, Kiwanis marketing goes beyond traditional marketing methods to establish meaningful relationships, foster trust, and cultivate a positive brand image.

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Online marketing

The foundation of SEO: link building strategy

This guide will explain everything you need to know about link building, from the various types of links to the strategies that can help you build more links and ultimately win the search engine war.

Published

1 year ago

September 15, 2022

Dominic Lyon

Search engine optimization has evolved over the past decade, but one fundamental technique has remained the same: link building. Whether you’re an expert in this field or new to digital marketing, it’s important to know why links are so crucial to any website’s success and how they help your brand rank in search engines like Google and Bing. This guide will explain everything you need to know about link building, from the various types of links to the strategies that can help you build more links and ultimately win the search engine war.

What are links?

Links are a vote of confidence. They show that other websites think your content is valuable and worth linking to. Google uses links as a ranking factor, so the more high-quality links you have pointing to your website, the higher your site will rank in search results. Link building is the process of acquiring backlinks from other websites to your own. This is done in order to improve your website’s search engine ranking and visibility.

Types of links

There are many types of links that can be beneficial to your website and your SEO strategy. The first division concerns internal and external links. Internal links are created within your own website, while external links come from other websites. Both types of links are important for a well-rounded strategy.

In turn, external links can be divided into: dofollow, nofollow, sponsored and UGC. Dofollow links are the most valuable because they pass along link juice, which helps improve a website’s ranking. Nofollow links do not pass along link juice, but they can still be valuable because they can help improve click-through rates. Sponsored links refer to advertisements placed on another site in order to drive traffic back to your site. UGC, or user generated content, refers to any type of content created by someone outside of an organization.

How many links do you need?

Every link building company will say that the quality is much more important than quantity. Well, Google has an answer for that too. According to their guidelines, the number of backlinks required for a site’s ranking will vary depending on the topic and quality of the site it points back to. Some sites can get by with just one or two external links from high-quality sites, while others may require several dozen.

Getting backlinks

Visibility and credibility – these are your goals. The process of acquiring links is long, and you need to wait at least a few months for its effects. Agencies SEO in New Zealand can help you with this, it will take care of high-quality backlinks and you will focus on your content.

To get valuable backlinks, start by creating great content that other people will want to link to. Then, reach out to other websites and bloggers in your industry and let them know about your content. Finally, make sure your website is easy to link to by optimizing your permalinks and using HTML anchor tags. Also make sure the links on your site are nofollow if you don’t want others to be able to pass link juice from their sites to yours. There are many ways to build links, but some of the most effective include guest posting, social media, forums and discussion boards, and press releases.

Do you have enough links?

Let’s take a closer look at what counts as a good number and why it matters. A good number is typically considered to be one backlink per month on average for each page that ranks well on Google. For example, if your site has ten pages that rank well in Google, you should have ten unique backlinks coming into your site each month. However, there’s no exact number when it comes to link building. There are several factors that play into how many links you need to rank well in Google:

thematic matching,
Domain Authority (the age of the domain, the number and quality of links are assessed),
naturalness (the link should connect smoothly with the text and not interfere with its reception),
location (the more visible the link, the higher its quality),
content length,
link attributes and tags.

In conclusion

Link building is an essential part of any solid optimization and positioning strategy. By increasing the number and quality of links pointing to your site, you can improve your search engine rankings and drive more traffic to your site. When considering link building as a key component of your online marketing strategy, always remember that quality trumps quantity. To keep from diluting the value of your link-building efforts, make sure to diversify the type of sites linking back to yours so that no one site can dominate your efforts in either volume or relevance.

Main photo: Zan/unsplash.com