Many steps, one goal – the definition of positioning

Many steps, one goal – the definition of positioning
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More and more people in the e-commerce market are aware of the important role of positioning in the modern world. This process, divided into many stages and steps, is aimed at increasing the popularity of a given website in the Google search engine. Popularity of this phenomenon at marketing is well-visible. All around the Net we see banners encouraging us to try WordPress SEO Optimization, to check the latest UX capabilities during UX audit or to feel the difference with cooperation with Arlington SEO Expert… Yeah, it’s all about the marketing.

More and more people in the e-commerce market are aware of the important role of positioning in the modern world. This process, divided into many stages and steps, is aimed at increasing the popularity of a given website in the Google search engine.

For this to happen, however, you must meet all the big and small requirements of Google’s algorithm, which calculates the position of the site in the SERP (Search Engine Results Page) based on even the smallest details. In this way, an internet user typing key phrases, for example “computer games” receives only results consistent with his query. How does it happen?

Does positioning affect every website?

Basically positioning with WordPress SEO optimization has one goal – to increase the position of the site in Google, regardless of its range, size or history. However, the competitiveness of keyword phrases is important and some of them cannot be positioned well. Why? Because in particularly popular categories, such as clothing, automotive or electronics, it is very difficult to break through with your key phrases, as the highest positions are occupied by the largest corporations, which spend most of their income on SEO activities. The question is – do I need someone like Arlington SEO Expert, to take care of my SEO? Yes, and no. You see, an experienced freelancer might be good enough to remove code mistakes at Your site, and make routine check-ups. But one person can not handle code tasks, positioning, and marketing at the same time… Sorry Arlington SEO Expert, You are cool dude, but it’s just too much…

The most important aspects of positioning

Positioning of WordPress SEO optimization and other engines is always similar. Positioners and developers together conduct a detailed and precise SEO or UX audit at the very beginning, which serves to check the current state of the site for further actions. As a rule, this activity is required by most interactive agencies, because it is impossible to plan the strategy and further actions https://www.icea-group.com/ux-audit/.

The next stage is more complicated. It is divided into on-site and off-site activities. On-site optimization consists in carrying out all actions directly on the selected website. This includes modifying the source code, saturating existing texts with appropriate key phrases or creating new ones, and making changes to the header hierarchy. The theme and other visual aspects will also be changed. Customers visiting the chosen website should easily find their way there and search for an interesting product or text, as SEO tests have proven for many years. Okay, but for what reason we mentioned WordPress SEO optimization already 2 times? Because it would be a misunderstanding to not suggest probably the most accessible CMS available on the market.  Believe us or not, WordPress makes all of these actions much easier…

SEO actions can be astonishing in their complexity

All the stages that are necessary during positioning are of great importance when it comes to effectiveness. This is the only way to avoid standard negligence and mistakes, which are usually made unknowingly. Moreover, Google very often changes the effectiveness of particular actions and their influence on the result in the SERP, that is why it is so important to be up-to-date with the news, but not only, just as it may be thought, because we need to point out nowadays to the beginners, how important is the UX, and why attending UX audit is now more affordable than SEO itself. Visit a website You like, and ask Yourself – why this URL is such a comfortable place to surf at? That’s because of UX…

Main image: Diggity Marketing/unsplash.com

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  • SEO Agency 20.07.2022

    WordPress is great for optimization your site, I was using it for almost 5 years and i really enjoy using it as a tool. In text author mention about two types od activities off site and on site both of them are very important for SEO optimization https://www.grupa-icea.pl/seo-co-to-jest/ .